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TripAdvisor Review Express

Enable guest reviews using TripAdvisor Review Express

Review Express is a free marketing tool from TripAdvisor designed to help businesses collect more guest feedback. It sends automated follow-up emails to customers after their experience, encouraging them to leave a review on your TripAdvisor listing.

When connected with Xola, Review Express becomes even more powerful. Xola will automatically trigger a review request email through TripAdvisor after a tour, activity, or booking is completed—no manual steps or uploads required. This helps you collect more authentic guest reviews consistently, which can drive more bookings and increase your visibility in TripAdvisor search rankings.

 

User Access: Administrator or Curator roles have access to set up TripAdvisor Review Express in Xola.

To grant access to users, click here. 

What's covered in this article:

How to Get Started

  • Sign up for TripAdvisor Review Express
    • If you’re not already using Review Express, you’ll need to sign up first:
      • Go to TripAdvisor Review Express.
      • Log into your TripAdvisor account (or create one).
      • Follow the prompts to enable Review Express for your business.
  • Get your TripAdvisor Location ID
    • You’ll need your Location ID to complete the setup in Xola:
      • Visit your TripAdvisor listing.
      • Look at the URL in your browser. Your Location ID is the number at the end of the web address.
Example: https://www.tripadvisor.com/Attraction_Review-g12345-d67890-Your_Business_Name.html → The Location ID is 67890.
  • Connect Review Express in Xola
    • In Xola, go to Settings > Apps.
    • Find TripAdvisor Review Express, and click Install.
    • Enter your TripAdvisor Location ID and the email address associated with your TripAdvisor account.
    • Click Connect.

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Once this is submitted, TripAdvisor may take up to 48 hours to approve your account and connect it. After this time period, TripAdvisor Review Express should be fully integrated with your Xola account.

To configure which products you would like TripAdvisor Review Express to apply to, or reset your URL navigate to Settings > Apps > TripAdvisor Review Express and click Configure. Here you can choose which products to send out review requests to via TripAdvisor Review Express.

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Note: You will want to turn off Global Reviews or Listing Specific Reviews when you switch to TripAdvisor Review Express to avoid double requesting reviews.

How it Works

  • After a guest completes a booking, Xola will automatically send their information to TripAdvisor.

  • TripAdvisor then sends a Review Express email to the guest, asking them to leave a review.

  • You’ll see the reviews appear on your TripAdvisor listing.

Note: Xola only shares guest information if the reservation is completed and not canceled, and if the guest provides an email address.

Tips for Success

  • Let your guests know they'll be getting a TripAdvisor email so they're more likely to open and respond.

  • Encourage staff to mention reviews during or after the experience.

  • Check your TripAdvisor listing regularly to monitor reviews and respond when appropriate.