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TOMIS

Analyze marketing data with integrated reporting tools

Looking to level up your marketing automation and CRM capabilities? The TOMIS + Xola integration allows you to transform your booking and lead data into targeted, effective marketing campaigns—automatically. By syncing real-time activity in Xola with TOMIS, you unlock a smarter, more connected way to engage guests across every stage of the customer journey.

With this integration, your business gains deep insights into guest behavior, enabling you to drive more conversions through personalized email marketing, automated SMS campaigns, and paid ad retargeting. No more manual exports or disconnected systems—TOMIS pulls directly from your Xola data to power campaigns that are timely, relevant, and proven to increase revenue.

If you're ready to bring data-driven marketing and automated CRM workflows to your tour or activity business, integrating TOMIS with Xola is a powerful next step toward scaling growth with ease.

 

User Access: Administrator roles have access to request TOMIS in Xola.

To grant access to users, click here. 

What's covered in this article:

How to Get Started

Follow these steps to get your TOMIS + Xola integration up and running:

  • Set up your TOMIS account
    • If you’re new to TOMIS, start by visiting www.tomislabs.com and requesting a demo or signing up. Once you're onboarded, your TOMIS account manager will help set up your marketing dashboard, lead forms, and automation campaigns.
  • Connect TOMIS in Xola
    • In Xola, go to Settings > Apps.
    • Find TOMIS, and click Install.
    • Click Connect.

Once you have connected, contact your TOMIS account manager. The TOMIS team will take care of the integration setup from there and confirm once the sync is live.

How it Works

Here’s what happens once TOMIS is connected to your Xola account:

  • TOMIS pulls booking and lead data from Xola in real-time. This includes guest contact info, booking details, and any leads that abandon the booking process.

  • Marketing automation kicks in - TOMIS can automatically send emails or texts to guests at key moments (like abandoned bookings, pre-arrival reminders, or post-trip review requests).

  • Lead forms on your website are tracked and tied back to Xola activity, giving you a full view of the customer journey - from initial interest to completed booking.

  • Data is centralized in your TOMIS dashboard so you can monitor campaign performance and ROI.

The result: smarter campaigns, more bookings, and less manual effort.

Email support@TOMIS.tech for more information on getting started.