--- title: MailChimp description: This article guides you through integrating Xola with MailChimp to automatically send guest reservation and contact information into your MailChimp audience. It covers how to install the MailChimp app in Xola, configure data mapping for segments and tags, and set up triggers for workflows like booking confirmations or post‑experience follow‑ups. The guide also includes tips for validation and troubleshooting to ensure accurate, real‑time audience updates. --- [Skip to content](https://support.xola.com/mailchimp#main-content) English Show submenu for translations [![Xola](https://support.xola.com/hubfs/logo.svg)](https://www.xola.com/) - [Home](https://support.xola.com/) - [24/7 Live Support](https://www.xola.com/support/) Open main navigation Close main navigation - [Home](https://support.xola.com/) - [24/7 Live Support](https://www.xola.com/support/) - English Show submenu for translations - [Login](https://xola.com/_public/login.html) [Login](https://xola.com/_public/login.html) How can we help you? - There are no suggestions because the search field is empty. 1. [Help Center](https://support.xola.com/?hsLang=en) 2. [Integrations & Advanced Tools](https://support.xola.com/integrations-advanced-tools?hsLang=en) 3. [Xola App Store Integrations](https://support.xola.com/integrations-advanced-tools?hsLang=en#xola-app-store-integrations) # MailChimp ## Sync guest data from Xola into MailChimp Xola’s integration with **MailChimp** enables you to **seamlessly stay connected** with your customers long after their initial reservation. With this connection, **customer email addresses** from your Xola account are **automatically added** to your MailChimp **mailing lists**, simplifying the process of sending **follow-up messages**, **newsletters**, and targeted **marketing campaigns**. This integration helps you nurture customer relationships, increase repeat bookings, and boost engagement—all without any manual data entry—making your marketing efforts more efficient and effective. **User Access:** **Administrator** or **Curator **roles have access to set up MailChimp in Xola. To **grant access** to users, [click here](https://seller.xola.app/settings/users). --- **What's covered in this article:** - [How to Get Started](https://support.xola.com/mailchimp#get-started) - [How it Works](https://support.xola.com/mailchimp#how-it-works) - [Tips for Success](https://support.xola.com/mailchimp#tips) --- ### How to Get Started MailChimp is a powerful, automated marketing platform that helps you send targeted email campaigns to your audience. - **Sign up with MailChimp** - Before integrating with Xola, you’ll need a MailChimp account. [Click here](https://mailchimp.com/) to create a MailChimp account. - **Connect MailChimp with Xola** - In your Xola account, go to the [App Store](https://seller.xola.app/apps). - Find and select the **MailChimp app**. - Click **Install**, and agree to the Terms of Service. - Paste your **MailChimp V3 API key** when prompted. [Click here](https://mailchimp.com/developer/marketing/guides/quick-start/) to learn how to get your MailChimp API key. Once connected, your MailChimp account will be available in **[Settings > Apps](https://seller.xola.app/settings/apps)** > **MailChimp > Configure**. Here, you can choose which mailing list to use for your Xola contacts. ![37520884371739](https://support.xola.com/hs-fs/hubfs/Imported%20sitepage%20images/37520884371739.png?width=670&height=359&name=37520884371739.png) --- ### How it Works Once the integration is set up: - Every time a **customer places a reservation** in Xola, their **email address** is captured. - That email is either: - **Automatically added** to your selected MailChimp list, or - Used to **send an opt-in email**, allowing customers to choose whether to subscribe. #### Opt-In vs. Automatic Subscription - **Automatic Add** - The customer is silently added to your MailChimp list with no confirmation required. - They will **not receive a notification**. - **Opt-In Prompt** - Customers receive a prompt alongside their confirmation email asking if they'd like to join your mailing list. - The opt-in message looks like this: ![37520884372635](https://support.xola.com/hs-fs/hubfs/Imported%20sitepage%20images/37520884372635.png?width=635&height=379&name=37520884372635.png) The integration only applies to standard reservations. It does **not** include emails from **Gift purchases** at this time. --- ### Tips for Success - **Stay compliant** with email marketing laws (like GDPR) by using the opt-in feature, especially for international customers. - Use MailChimp’s tools to schedule welcome emails, special offers, or event reminders. - Regularly review your MailChimp performance reports to see open rates, click-throughs, and engagement metrics. - [Getting Started](https://support.xola.com/getting-started?hsLang=en#main-content) - [Account Setup & Configuration](https://support.xola.com/getting-started?hsLang=en#account-setup-configuration) - [Website Integration & Installation](https://support.xola.com/getting-started?hsLang=en#website-integration-installation) - [Flex Plans](https://support.xola.com/getting-started?hsLang=en#flex-plans) - [Managing Purchases & Customers](https://support.xola.com/managing-purchases-customers?hsLang=en#main-content) - [Purchases Management](https://support.xola.com/managing-purchases-customers?hsLang=en#purchases-management) - [Reservation Management](https://support.xola.com/managing-purchases-customers?hsLang=en#reservation-management) - [Customer Management](https://support.xola.com/managing-purchases-customers?hsLang=en#customer-management) - [Customer Data & Engagement](https://support.xola.com/managing-purchases-customers?hsLang=en#customer-data-engagement) - [Reporting](https://support.xola.com/reporting?hsLang=en) - [Integrations & Advanced Tools](https://support.xola.com/integrations-advanced-tools?hsLang=en#main-content) - [Xola App Store Integrations](https://support.xola.com/integrations-advanced-tools?hsLang=en#xola-app-store-integrations) - [Partner & Agent Management](https://support.xola.com/integrations-advanced-tools?hsLang=en#partner-agent-management) - [Marketing & Tracking Integrations](https://support.xola.com/integrations-advanced-tools?hsLang=en#marketing-tracking-integrations) - [Mobile and Hardware](https://support.xola.com/mobile-and-hardware?hsLang=en#main-content) - [Mobile Tools and Apps](https://support.xola.com/mobile-and-hardware?hsLang=en#mobile-tools-and-apps) - [Hardware Setup & Devices](https://support.xola.com/mobile-and-hardware?hsLang=en#hardware-setup-devices) - Company - [About Us](https://www.xola.com/about) - [Careers](https://www.xola.com/team) - [Press](https://www.xola.com/press) - [Support](https://www.xola.com/support) - [Security Policy](https://www.xola.com/security-policy/) - Resources - [Articles](https://www.xola.com/articles/) - [Help Center](https://support.xola.com/) - [Success Stories](https://www.xola.com/success-stories/) - [App Store](https://www.xola.com/app-store) - [Demo](https://www.xola.com/demo) - [Xola Universe](https://www.xola.com/universe/) - Documentation - [API Documentation](https://developers.xola.com/) - [Payment Services Agreement](https://www.xola.com/payment-services-agreement/) - [Terms](https://www.xola.com/terms/) [![logo](https://support.xola.com/hubfs/logo.svg "logo")](https://www.xola.com/) © 2026 Xola Inc. 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