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MailChimp

Sync guest data from Xola into MailChimp

Xola’s integration with MailChimp enables you to seamlessly stay connected with your customers long after their initial reservation. With this connection, customer email addresses from your Xola account are automatically added to your MailChimp mailing lists, simplifying the process of sending follow-up messages, newsletters, and targeted marketing campaigns.

This integration helps you nurture customer relationships, increase repeat bookings, and boost engagement—all without any manual data entry—making your marketing efforts more efficient and effective.

User Access: Administrator or Curator roles have access to set up MailChimp in Xola.

To grant access to users, click here.

What's covered in this article:

How to Get Started

MailChimp is a powerful, automated marketing platform that helps you send targeted email campaigns to your audience.

  • Sign up with MailChimp
    • Before integrating with Xola, you’ll need a MailChimp account. Click here to create a MailChimp account.
  • Connect MailChimp with Xola
    • In your Xola account, go to the App Store.
    • Find and select the MailChimp app.
    • Click Install, and agree to the Terms of Service.
    • Paste your MailChimp V3 API key when prompted. Click here to learn how to get your MailChimp API key.

Once connected, your MailChimp account will be available in Settings > Apps > MailChimp > Configure. Here, you can choose which mailing list to use for your Xola contacts.

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How it Works

Once the integration is set up:

  • Every time a customer places a reservation in Xola, their email address is captured.

  • That email is either:

    • Automatically added to your selected MailChimp list, or

    • Used to send an opt-in email, allowing customers to choose whether to subscribe.

Opt-In vs. Automatic Subscription

  • Automatic Add

    • The customer is silently added to your MailChimp list with no confirmation required.

    • They will not receive a notification.

  • Opt-In Prompt

    • Customers receive a prompt alongside their confirmation email asking if they'd like to join your mailing list.

    • The opt-in message looks like this:

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The integration only applies to standard reservations. It does not include emails from Gift purchases at this time.

Tips for Success

  • Stay compliant with email marketing laws (like GDPR) by using the opt-in feature, especially for international customers.

  • Use MailChimp’s tools to schedule welcome emails, special offers, or event reminders.

  • Regularly review your MailChimp performance reports to see open rates, click-throughs, and engagement metrics.