The Customer Analytics report provides a snapshot of the number of customers who made purchases during a specified date range. Beyond just a headcount, this report reveals patterns in guest activity, making it possible to track how customer engagement fluctuates across different products, days, and even seasons.
When you view this report, you’ll get much more than just totals. Dynamic charts display which experiences are attracting the most customers, highlight spikes and lulls in guest purchases, and give you a clear, day-by-day or product-by-product picture of how your business is performing. You can use filters to narrow your analysis by specific product, demographic segment, or timeframe—so whether you want to focus on a weekend, a busy season, or a particular product line, this report provides the granularity you need.
You’ll also see demographic breakdowns, revealing the mix of guest types across reservations and giving you actionable insights to tailor marketing, staffing, or operations to align with actual guest demand. Track how successful new offerings are, compare performance before and after a promotion, and anticipate peak periods so you can staff and stock accordingly. Export the report to CSV or Excel for deeper analysis or to share with colleagues for team planning and review.
With the Customer Analytics report, understanding your customer trends becomes second nature, enabling smarter, data-backed business decisions every day.
User Access: Admin or Accountant roles have access to the Customer Analytics Report in Xola.
To grant access to users, click here.
What's covered in this article:
What You’ll Learn from the Report
This report shows you:
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Customer Purchase Trends: Identify trends in customer purchases within a specific date range.
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Product Performance: See which products are generating the most reservations.
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Demographic Insights: Understand the percentage of each demographic across all purchases.
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Overall Product Popularity: View total reservations for each product during the selected date range.
How to Access the Report
- Go to Reports > Customer Analytics.
- Use the filters at the top of the report to narrow down your view:
- Products: You can filter the report by products, with a specific focus on experiences. If 8 or fewer experiences are selected, the chart will display individual bars for each product. Hovering over these bars will provide a breakdown of the total customer count for both the individual product and for the entire day.
- Date Range: When choosing a date range, there are two options available:
- Date of Purchase: This will show how many customers made a purchase for an experience within the selected date range.
- Date of Event: This will show how many customers are booked for an event that occurs within the selected date range. Using this filter will allow you to choose date ranges that span into the future.
What You’ll See in the Graph
Bar Chart with Customer Breakdown
- Quantity: How many customers total
- Date: The date of the Purchase or Event
Hovering over the bars reveals the total customer count for each product and for the entire day.
If you filter by products and select 8 or fewer experiences, the bar chart displays individual sections for each product.
Additional Charts Below the Chart
- Demographics: Shows the percentage of each demographic group across all purchases within the selected date range.
- Products: Displays the total number of reservations made for each experience within the selected date range.
Note: You can export the Customer Analytics Report as a CSV or Excel file. The export will include all reservations within your selected date range. Click on the Export button above the graph.