Blend Marketing
Connect reservation data with Blend Marketing
Blend is a marketing agency built specifically for tour and activity operators. Their integration with Xola helps you track the performance of your paid advertising - linking ad spend directly to bookings and revenue.
With the Blend + Xola connection, you’ll gain visibility into what’s working, optimize your campaigns, and grow your business with smarter marketing.
What's covered in this article:
How to Get Started
- Contact Blend
- Head to blend.travel/xola to learn more or schedule a demo. If you're already a Blend client, reach out to your account manager and let them know you're using Xola.
- Approve Access to Xola
- Blend will request permission to connect with your Xola account. You'll receive a secure link to authorize the connection - no coding or technical work required.
- Blend Sets Up Tracking
- Once connected, Blend will install and configure the necessary tracking tools, including:
- Google Analytics 4 (GA4)
- Meta (Facebook) Pixel
- Google Ads conversion tracking
- After setup, Blend begins tracking your bookings and revenue and uses that data to optimize your ad campaigns for the best return on investment.
- Once connected, Blend will install and configure the necessary tracking tools, including:
How it Works
The Blend + Xola integration connects your paid marketing data to real-time reservation activity. This allows you to:
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Attribute reservations and revenue to specific ads and campaigns.
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Understand customer behavior from ad click to completed reservation.
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Measure return on ad spend (ROAS) across platforms.
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Streamline tracking with minimal manual setup.
With full-funnel visibility, you’ll know exactly which campaigns are generating reservations and which ones need adjusting.
Tips for Success
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Share your marketing goals with Blend: Be clear about your priorities - whether it’s more reservations, higher-value customers, or reducing acquisition costs - so Blend can tailor campaigns to your objectives.
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Ensure your booking flow is consistent: Blend relies on a standard reservation flow to track results accurately. Let them know if you’ve customized your checkout or added third-party widgets.
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Leverage the data: Use Blend's performance reports to make smarter business decisions, like adjusting seasonality pricing, investing in high-performing channels, or pausing underperforming ads.
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Stay in touch: Keep an open line of communication with Blend and Xola. Regular check-ins help ensure your tracking stays accurate as your business or website evolves.
For more information, visit blend.travel/xola or reach out to Xola Support at support@xola.com.