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Blend Marketing

Connect reservation data with Blend Marketing

Blend is a marketing agency built specifically for tour and activity operators. Their integration with Xola helps you track the performance of your paid advertising - linking ad spend directly to bookings and revenue.

With the Blend + Xola connection, you’ll gain visibility into what’s working, optimize your campaigns, and grow your business with smarter marketing.

What's covered in this article:

How to Get Started

  • Contact Blend
    • Head to blend.travel/xola to learn more or schedule a demo. If you're already a Blend client, reach out to your account manager and let them know you're using Xola.
  • Approve Access to Xola
    • Blend will request permission to connect with your Xola account. You'll receive a secure link to authorize the connection - no coding or technical work required.
  • Blend Sets Up Tracking
    • Once connected, Blend will install and configure the necessary tracking tools, including:
      • Google Analytics 4 (GA4)
      • Meta (Facebook) Pixel
      • Google Ads conversion tracking
      • After setup, Blend begins tracking your bookings and revenue and uses that data to optimize your ad campaigns for the best return on investment.

How it Works

The Blend + Xola integration connects your paid marketing data to real-time reservation activity. This allows you to:

  • Attribute reservations and revenue to specific ads and campaigns.

  • Understand customer behavior from ad click to completed reservation.

  • Measure return on ad spend (ROAS) across platforms.

  • Streamline tracking with minimal manual setup.

With full-funnel visibility, you’ll know exactly which campaigns are generating reservations and which ones need adjusting.

Tips for Success

  • Share your marketing goals with Blend: Be clear about your priorities - whether it’s more reservations, higher-value customers, or reducing acquisition costs - so Blend can tailor campaigns to your objectives.

  • Ensure your booking flow is consistent: Blend relies on a standard reservation flow to track results accurately. Let them know if you’ve customized your checkout or added third-party widgets.

  • Leverage the data: Use Blend's performance reports to make smarter business decisions, like adjusting seasonality pricing, investing in high-performing channels, or pausing underperforming ads.

  • Stay in touch: Keep an open line of communication with Blend and Xola. Regular check-ins help ensure your tracking stays accurate as your business or website evolves.

For more information, visit blend.travel/xola or reach out to Xola Support at support@xola.com.