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Equals

Equals + Xola Integration: Real-Time GTM Analytics in a Spreadsheet You Already Know

Equals is an all-in-one go-to-market (GTM) analytics platform that brings together the flexibility of spreadsheets with the power of live data connections. By integrating Xola with Equals, you can seamlessly analyze reservation data, track key performance indicators, and drive smarter decisions—all within a familiar, intuitive spreadsheet environment.

This integration connects your Xola reservation and customer data directly into Equals, giving you real-time visibility into bookings, revenue, and operational metrics without manual exports or complicated business intelligence tools. Whether you're monitoring sales trends, evaluating campaign performance, or forecasting demand, the Equals + Xola integration provides a dynamic, scalable solution to measure what matters and act fast.

 

User Access: Administrator roles have access to request Equals in Xola.

To grant access to users, click here. 

What's covered in this article:

How to Get Started

Follow these steps to connect your Xola account with Equals:

  • Become an Equals Customer
    • If you're not already using Equals, visit www.equals.com to learn more and sign up for an account. Once registered, you can explore the platform and its features tailored for GTM analytics.
  • Connect Xola to Equals
    • In Xola, go to Settings > Apps.
    • Find Equals, and click Install.
    • Click Connect.

Once you have connected, contact your Equals account manager. They’ll configure the connection and let you know the next steps.

Once configured, Equals will begin importing your Xola data, allowing you to build real-time dashboards and reports.

How it Works

The Equals + Xola integration streamlines your data analysis process by:

  • Real-Time Data Sync
    Automatically syncing reservation and customer data from Xola into Equals, ensuring your reports and dashboards are always up to date.

  • Customizable Dashboards
    Utilizing Equals' spreadsheet interface to create tailored dashboards that reflect your business's unique KPIs and metrics.

  • Advanced Analytics
    Leveraging built-in functions and formulas within Equals to perform in-depth analyses, such as tracking reservation trends, calculating conversion rates, and forecasting revenue.

  • Collaborative Insights
    Sharing insights with your team through Equals' collaborative features, enabling data-driven decision-making across your organization.

Tips for Success

  • Maintain Accurate Data in Xola: Ensure your reservation and customer data in Xola is accurate and up to date to maximize the effectiveness of your Equals dashboards.

  • Leverage Equals Templates: Utilize pre-built templates within Equals designed for GTM analytics to quickly set up your dashboards and reports.

  • Regularly Review Metrics: Schedule regular reviews of your key performance indicators within Equals to stay informed about your business's performance and identify areas for improvement.

  • Collaborate with Your Team: Encourage team members to engage with the Equals dashboards, fostering a data-driven culture within your organization.

For assistance with setting up the integration, contact your Equals account manager.