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Blend Marketing

Connect reservation data with Blend Marketing

Blend is a specialized marketing agency built exclusively for tour and activity operators, offering tailored strategies that help you stand out in a competitive market. Their integration with Xola brings powerful performance tracking to your fingertips—linking ad spend directly to bookings and revenue so you can clearly see your return on investment.

With the Blend + Xola connection, you gain real-time visibility into which marketing channels are driving results, allowing you to optimize your ad campaigns, eliminate waste, and double down on what works. The result? Smarter marketing, better decision-making, and sustainable business growth backed by data—not guesswork.

User Access: Administrator roles have access to request Blend in Xola.

To grant access to users, click here.

What's covered in this article:

How to Get Started

  • Contact Blend
    • Head to blend.travel/xola to learn more or schedule a demo. If you're already a Blend client, reach out to your account manager and let them know you're using Xola.
  • Approve Access to Xola
    • Blend will request permission to connect with your Xola account. You'll receive a secure link to authorize the connection - no coding or technical work required.
  • Blend Sets Up Tracking
    • Once connected, Blend will install and configure the necessary tracking tools, including:
      • Google Analytics 4 (GA4)
      • Meta (Facebook) Pixel
      • Google Ads conversion tracking
      • After setup, Blend begins tracking your bookings and revenue and uses that data to optimize your ad campaigns for the best return on investment.

How it Works

The Blend + Xola integration connects your paid marketing data to real-time reservation activity. This allows you to:

  • Attribute reservations and revenue to specific ads and campaigns.

  • Understand customer behavior from ad click to completed reservation.

  • Measure return on ad spend (ROAS) across platforms.

  • Streamline tracking with minimal manual setup.

With full-funnel visibility, you’ll know exactly which campaigns are generating reservations and which ones need adjusting.

Tips for Success

  • Share your marketing goals with Blend: Be clear about your priorities - whether it’s more reservations, higher-value customers, or reducing acquisition costs - so Blend can tailor campaigns to your objectives.

  • Ensure your booking flow is consistent: Blend relies on a standard reservation flow to track results accurately. Let them know if you’ve customized your checkout or added third-party widgets.

  • Leverage the data: Use Blend's performance reports to make smarter business decisions, like adjusting seasonality pricing, investing in high-performing channels, or pausing underperforming ads.

  • Stay in touch: Keep an open line of communication with Blend and Xola. Regular check-ins help ensure your tracking stays accurate as your business or website evolves.

For more information, visit blend.travel/xola or reach out to Xola Support at support@xola.com.